Managing in Troubled Times Case Study

Canon Digital Cameras: Will it Continue to Click?

OR

Abstract:
The case describes the challenges that the Canon digital camera business faces. The case aims at providing discussion points regarding Canon’s present strategies and what more can it do to improve its market position. The case traces the growth of the digital camera industry and reasons for retardation of the growth. It also intends to raise debate on the growing camera phone industry and its impact on the digital camera business as a whole. It also highlights Canon’s strengths in the digital business and the areas from where is it facing competition. The case is designed to help understand the digital camera industry, Canon’s position as a camera manufacturer, competition faced by Canon and impact of its strategies on its business.

Pedagogical Objectives:

• To help understand the digital camera industry
• To discuss Canon’s position as a camera manufacturer
• To discuss competition faced by Canon and impact of its strategies on its business.

Keywords : Canon; Cameras; Digital Cameras; Digital Imaging; Camera Phones; Mobile/Cell Phones; Managing in Troubled Times Case Study; Cellphone Cameras; Global Digital Camera Market; Canon Strategies; Film Cameras; Fujio Mitarai; Sony; Kodak; Consumer Electronics; Digital Slrs

Contents:

• Introduction
• The digital camera industry
• About Canon
• Canon- the challenges
• The road ahead